Localization is a process in which versions of a particular project are created into different languages. The aim is for the text to sound as if it was produced in the respective country.
Localization is extremely useful in entering new markets.
In this process, the product/software is not only translated but is also adapted to the market considering its cultural, religious, etc requirements. It is possible that certain texts are left out and others added, depending on the clients.
For more information about the localization of websites, contact our translation agency.